Salons
What should a salon website include?
A new client looking at your website is asking a few quiet questions. Do they do what I want? Roughly what will it cost? Is their work any good? Who should I book with? Can I get there and park? A good salon site answers those fast and then gets out of the way so they can book.
What should every salon website include?
- Your services and prices. Typed out, grouped the way clients think: cuts, color, treatments, nails, waxing. "From" prices are fine.
- A book button. At the top, and again after the services. It goes to the booking app you already use.
- Your team. A real photo of each person, their name and what they're best at.
- Your work. Ten to twenty photos of real results. The ones you already post on Instagram are usually the right ones.
- Hours, address and a map. Plus a line about parking. In LA that line alone saves you a few texts a week.
- Your policies. Cancellations, deposits, late arrivals. Short and friendly, so nobody is surprised.
That covers a hair salon, a nail salon, a barbershop or a day spa. The details change, but the list doesn't.
Why do services and prices come first?
Because that's what people come to check. In a study by Coyle Hospitality Group, 97% of consumers said seeing a spa's treatments and prices was important before a first visit. When Coyle then looked at spa websites, only about half listed both in detail. That gap is your chance. If your competitors make people DM for a price and you just show it, you win the ones who don't want to ask.
How should I show my team?
Photos of real faces, not stock models. One sentence each on what they love doing: "Color corrections and lived-in blondes," "Fades and beard work," "Gel-X and nail art." If prices differ by stylist level, say so here or on the price list. A client who books the right person the first time is far more likely to come back.
What kind of photos work best?
Your actual work, in good light, close enough to see the detail. Before-and-afters work well for color and nails. Add two or three photos of the space so people know what they're walking into. Skip stock photos entirely. Clients can tell, and it makes them wonder why you didn't show your own.
What can a salon website skip?
- A long "Our philosophy" page. Two sentences near the top say enough.
- An embedded Instagram feed. It slows the page down. A link to your Instagram does the job.
- Background music or video that plays on its own.
- A product catalog, unless you actually sell online. A short list of the brands you use is enough.
One page or several?
| Your situation | What fits |
|---|---|
| Solo stylist, barber or nail tech | One-page site |
| Small salon with a short service list | One-page site |
| Long service menu (spa, full-service salon) | 3-5 pages, with its own services page |
| Several stylists with their own followings | 3-5 pages, with a team page |
| You do bridal or events | 3-5 pages, with a page just for that |
What you get, in plain terms
The one-page site is $795 and covers everything on the list above: services and prices, book buttons, your team, your photos, hours, map, policies and a contact form that goes to your email. The 3-5 page site is $1,295 and gives you home, about, services and contact pages plus one more of your choosing, like a team or bridal page. Both are $25 a month for hosting and include one round of changes.
These are simple, fast sites. There's no login to edit them yourself, so price and team updates go through email and are quoted. The book buttons link to your booking app. A booking system built into the site, an online store or anything else that connects to other software is an add-on we quote separately.
Other questions owners ask
Should I show every stylist, or just the salon?
Show people. A photo, a name and one line on what each person is best at helps a new client pick the right chair before they book. If your team changes a lot, keep it to the people who have been with you a while and update it a couple of times a year.
Can I sell gift cards or products on the site?
If your booking app already sells gift cards, we add a button that goes to that page, which is included. A shop built into the site is an online store, which isn't part of the two packages. We can quote it as an add-on.
Should prices be on the website?
Yes, even if they are "from" prices. There's a full answer here: Should a salon list its prices online?
Do I need a website if I already have a booking app?
For most salons, yes. The app handles the booking, and the website is what convinces someone to book. More on that here: Does a salon need a website if it has a booking app?
Sources
- Coyle Hospitality Group, "Spa Website Content: What Consumers Want vs. What Spas Provide" - consumers rating pricing and treatments as important, and how many spa sites listed both