Real estate
How much does a single property website cost?
The honest answer is that a single property website can cost almost nothing, or a few thousand dollars. The difference is how much of it you do yourself, and how much it looks like every other listing site.
What are the options, and what do they cost?
| Option | Price | What you get |
|---|---|---|
| Your brokerage or photographer's tool | Sometimes included | A templated page, usually on their web address and with their branding |
| Template service (CRIBFLYER) | $9/month for one site, or $34 for a year | A template you fill in; your own .com is $21 more, plus $10 for SSL |
| Template subscription (PhotoUp) | $39/month for up to 5 active sites, billed quarterly | Templates for several listings at once |
| DIY builder (Squarespace, Wix) | From about $19/month paid yearly | Anything you can build yourself |
| Website in a Week | $795 + $25/month | A site designed and written for the home, on your domain |
| Custom build from a studio | $5,000 and up | An agent site with listing feeds, search and anything else you need |
List prices from each company's own pages or published reviews. They change, so check before you sign up.
Why not just use the cheapest option?
For a lot of listings, you should. If your brokerage hands you a property page for free, or a $9 template looks fine next to the home, use it. I'd rather tell you that than sell you something you don't need.
What you're paying for with the cheaper tools is speed and a template. Every site looks like the others built on that service, the copy is whatever you type into the boxes, and the photos sit in the same gallery as everyone else's.
When is a designed listing site worth $795?
- The home has a story. Architecture, history, a view, a garden. A template can't make room for it.
- The price point is high. Buyers do their homework, and the site is part of how the home is presented.
- The seller is watching. A site that looks like their home, and not like a form, is something they'll share and remember.
- You want to show it at your next listing appointment. It doubles as proof of how you market a home.
- You don't want to build it. You send the photos and details, we write and design the rest.
What does each option cost over a year?
| Option | First year | Who does the work |
|---|---|---|
| CRIBFLYER, one site paid for the year, with a .com | About $65 | You |
| Squarespace, entry plan paid yearly | About $228, plus a domain | You |
| PhotoUp Starter | About $468, shared across up to 5 listings | You |
| Website in a Week, one page | $1,095 ($1,035 if you pay hosting yearly) | Us |
| Custom build | $5,000 and up, plus hosting | A designer and developer |
Our site stays up for the whole year. If the home sells fast, we can quote swapping in your next listing instead of starting over.
What the $795 covers
A one-page listing site with the photos, price, details, floor plan, neighborhood, a tour request form that goes to your email, and your name, brokerage and license number. We write the copy, connect your domain and give you one round of changes. Hosting is $25 a month with a 12-month minimum, or $240 for the year.
The 3-5 page site at $1,295 is for agents who want a site of their own, with pages for listings and services. Neither includes an MLS or IDX feed or a login to edit the site yourself. Those are custom add-ons, quoted separately.
Other questions owners ask
Can I reuse the site for my next listing?
Yes. Hosting has a 12-month minimum, so the site is there for at least a year. When the home sells, email us and we'll quote marking it sold or swapping in your next listing.
Who pays for it, me or the seller?
Usually the agent, as part of the marketing. Some agents build it into their listing presentation as something the seller gets. That's between you and your seller and your broker.
Is the domain included?
We connect it and set it up. The domain itself is billed by the registrar, usually around $10 to $25 a year. If you don't have one yet, we help you pick it.
Sources
- CRIBFLYER, "How much do websites cost?" - $9/month for one property site, or $34 per site for a year; .com domain $21, SSL $10
- PhotoUp, "What is the cost of a PhotoUp single property website?" - Starter $39/month for 5 active sites, billed quarterly
- Squarespace website cost in 2026, Playcode - US plans from $19/month billed annually