Contractors
How much does a website cost for a contractor or plumber?
When a contractor asks what a website costs, there are usually two questions mixed together. What does the site itself cost, and what does it cost to get leads from it? Those are separate bills, and a lot of the expensive options bundle them together so it's hard to tell which is which.
Here's what the main options cost right now.
What does each type of contractor website cost?
| Option | Upfront | Monthly | Who does the work |
|---|---|---|---|
| DIY builder (Wix, Squarespace) | $0 | About $19-$39 on yearly plans | You |
| Website and marketing package (like Hibu) | Varies | From about $449 | Them, with your input |
| Custom build from a studio | $5,000 and up | Hosting and care plans vary | A designer and developer |
| Website in a Week | $795 (one page) or $1,295 (3-5 pages) | $25 | Us, from one form |
Prices are list prices from each company or from published reviews. They change, so check before you sign up.
What do you get from a DIY builder?
The lowest cash cost. Wix's paid plans run $19, $29 and $39 a month on a yearly plan, and Squarespace starts around $19 a month paid yearly. Both have contractor templates.
What you pay with is your time. Writing the service descriptions, picking and sizing the photos, listing your service areas, connecting your domain without breaking your email. That's evenings and weekends you'd otherwise spend on bids or with your family, and it's why so many contractor sites stay half-finished.
What do website and marketing packages cost?
Companies that sell to home service businesses often bundle the site with ads, SEO and reporting. Hibu, one of the bigger ones, lists its package from $449 a month. Others in that space price by quote.
If you want someone to run your ads and you have the budget, that can make sense. If you mostly need a good site that your Google profile and your truck can point to, you'd be paying every month for a lot you won't use. Read the contract before you sign. Ask how long it runs, what it costs to cancel and whether you keep the site if you leave.
Aren't Angi and Thumbtack cheaper?
They're a different kind of cost. You don't pay for a website. You pay per lead, whether or not you get the job. Contractors report paying from about $10 to over $100 per lead on Thumbtack, and anywhere up to around $300 per lead on Angi, depending on the trade and the area. A handful of leads a month can cost more than a website does in a year.
They can still be worth it, and many contractors use both. The difference is that a website keeps working after you stop paying for leads.
What does each option cost over three years?
Here's the same comparison over 36 months, before domain fees and ad spend:
| Option | 3-year total | Not included in that number |
|---|---|---|
| Squarespace, entry plan, paid yearly | About $684 | Your time building and updating it |
| Wix Core, paid yearly | About $1,044 | Your time building and updating it |
| Website in a Week, one page | $1,695 ($1,515 if you pay hosting yearly) | Changes after launch, quoted when you need them |
| Website in a Week, 3-5 pages | $2,195 ($2,015 if you pay hosting yearly) | Changes after launch, quoted when you need them |
| Custom build | $5,000 and up, before hosting | Hosting and ongoing care |
| Marketing package from $449/month | About $16,164 | Setup fees, if any |
Doing it yourself is the cheapest in dollars. It's only cheaper overall if your time is free and the site gets finished.
What hidden costs should a contractor plan for?
- The domain name. Usually $10 to $25 a year from a registrar, on top of every option above.
- Photos. Phone photos from real jobs work. None of these options take them for you.
- Long contracts. Marketing packages sometimes lock you in for a year or more. Ask before you sign.
- Leaving. Ask who owns the site if you cancel. With us, you do: we hand you the files.
Which option should I choose?
- You like building things and have a few free weekends: a DIY builder.
- You want someone running ads and SEO every month and have the budget: a marketing package.
- You need custom features like online scheduling or a customer portal: a custom build.
- You need a solid site with your work, your license and a call button, done for you: Website in a Week.
What the $795 and $1,295 cover
Both packages include a mobile-friendly site built from your Google or Yelp page and the photos you send, a tap-to-call button, your services and service area, your license number, a contact form that goes to your email, your domain connected without touching your email, basic SEO setup and one round of changes. The one-page site puts it all on one page. The 3-5 page site gives you home, about, services and contact pages, plus one more page of your choosing, like a project gallery.
What's not included: quote calculators, booking and scheduling, online payments, logins, or anything that connects to other software. Those are available as add-ons for an extra cost, quoted for what you need.
Other questions owners ask
Can I get a contractor website for free?
Sort of. Wix has a free plan, but it shows Wix ads and gives you a wixsite.com address instead of your own name. Your Google Business Profile is free and you should have one anyway. Your profiles on Angi, Thumbtack and Yelp are free to set up too, but they aren't yours, and the leads cost money.
Does the $795 include a quote form?
It includes a contact form that sends the customer's name, phone and what they need to your email. A quote calculator, photo uploads, online booking or payments aren't part of either package. If you need one, we quote it separately as an add-on.
Why is hosting $25 a month and not optional?
The sites are built to run on our hosting, which is a big part of why the build price is low. The $25 keeps the site online and fast. There's a 12-month minimum, or you can pay $240 for the year. If you ever leave, you get the files.
What about changes after the site is live?
Email what you want changed and we quote it. Most small edits, like a new service area or new photos, are quick and inexpensive. There's no editor to log into, which is part of what keeps the sites simple and fast.
Sources
- Hibu pricing, Capterra - Hibu One from $449/month
- Hook Agency, Angi Leads reviews and pricing - leads billed when sent, reported costs up to around $300 per lead
- Housecall Pro, "What is Thumbtack and how does it work" - pay per lead, about $10 to over $100
- Wix price change, UsagePricing (Aug 2026) - Light $19, Core $29, Business $39 per month, yearly plans
- Squarespace website cost in 2026, Playcode - US plans from $19/month billed annually, $25 billed monthly